Some designs start with a sketch.
This one started with a person—someone unforgettable.
“Wake Up. Rock Life. Repeat.” isn’t just a catchy phrase. It’s a way of living.
This collection was created in honor of a dear friend who left this world far too soon. But while she may be gone, her energy lives on—in the way we show up for each other, find joy in everyday moments, and make space for what really matters.
A Life Built on Joy
She lived fully. Fiercely. With purpose and play.
Whether she was biking on the trails, scalloping with friends, watching her beloved Florida Gators, or just sitting around a campfire with a drink in hand and people she loved—she was present. Laughing. Soaking it all in.
She knew how to bring people together. To make everyone feel seen.
And she knew how to find joy in the small things—coffee by the water, a sunny day, a shared meal. She lived for connection.
This collection is our way of holding space for that.
For her.
For the joy.
For the reminder to slow down and do what lights your soul up.
Not Just for Kodiak
Some of the pieces in this line are a little different. They aren’t specific to Kodiak’s landmarks or scenes—and that’s on purpose.
Because Rock Life isn’t just about Kodiak or even Alaska.
It’s about that island spirit—wherever you are.
It’s about biking with friends.
Scalloping with laughter.
Dancing in the kitchen.
Cheering on your team.
Watching the sky change colors from a beach blanket.
It’s about showing up for each other. Creating space for joy. And repeating it every chance you get.
A Collection That Means Something
This isn’t just gear. It’s a message. A legacy. A lifestyle.
And it’s soft, cozy, and ready to wrap you in the kind of energy she brought into every room.
Whether you’re repping this line around a fire pit, in the gym, or halfway across the country—it’s a wearable reminder to live big, love hard, and make time for what fills you up.
Shop the Wake Up. Rock Life. Repeat. Collection
Hoodies. Tees. Pieces that say “I’m present. I’m living fully. I’m thankful for it all.”
Wear them for yourself. Gift them to someone who lives with heart, passion, and love.
Bring people together—just like she did.
Want to honor your own version of Rock Life?
Tag us @rocklifegear or use #rocklifegear and share your moments—sunrise coffee, football games, fishing trips, or just gathering around the fire with your people.
Because it’s not just about where you are.
It’s about how you live.