Welcome to Rock Life
Born on Kodiak Island.
Built for every island soul.
Worn wherever joy finds you.
Our Beginning: From One Wild Idea
Rock Life started on Kodiak Island—what locals lovingly call The Rock.
In 2018, I moved here and fell in love with its rugged beauty, resilient people, and the rhythm of island living. Life slowed down just enough to breathe it all in.
One day, the phrase Rock Life popped into my head, and I couldn’t let it go. I pictured Kodiak’s shape as the “O” in Rock, and just like that, the spark was lit.
But Rock Life was never meant to stay small.
It’s about more than just Kodiak. It’s a lifestyle—a reminder to get outside, connect deeply, and do what lights you up. Or, as we say: Wake Up. Rock Life. Repeat.
What We Stand For
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Authentic island-inspired apparel designed by artists who live the lifestyle
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Sustainable practices that protect the wild places we explore
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Real people—not models—in every photo
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Gear built for outdoor adventure—on the water, in the woods, or by the fire
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Giving back to communities through donations, events, and causes that matter
Our Gear: Designed for Real Life
Whether you’re four-wheeling to a hidden beach, fishing at sunset, kayaking calm waters, or sipping coffee on the porch—our gear goes with you.
We use soft, durable materials and thoughtful designs that feel as good as they look. Every piece is made to move, breathe, and live with you. It’s more than clothing—it’s your everyday adventure uniform.
Our Wake Up. Rock Life. Repeat. line includes a hidden detail: the initials “DD” tucked into every design. It’s a tribute to a dear friend who lived joyfully and fully—a reminder to do the same.
Giving Back: Community First
We believe in showing up for the places that shape us. Rock Life is a proud member of the Kodiak Chamber of Commerce and is deeply committed to supporting our island community.
From donating to the Stiles-Clark Auction and the KIBSD Convocation, to providing prizes for KMXT Trivia Night, our roots in Kodiak run deep. Over the years, we’ve also supported burn victims, local schools, and community events that bring people together.
This fall, we’re excited to expand our mission with free classes for youth and parents on building resilience—part of our growing youth mental health initiative. As we grow, a portion of profits will continue to go toward programs like these, starting here in Kodiak and expanding to other island communities we serve.
Because at the heart of Rock Life, it’s not just about clothing. It’s about connection, community, and carrying the island spirit forward.
The Rock Life Fam
The faces you see in our gear? They’re the real deal—teachers, Coasties, adventurers, and artists. Even our photographer is local. These are people who live the life you see in every shot. Rock Life isn’t just a brand. It’s a community. And now—you’re part of it.
Wherever You Are, Rock Life With Us
Whether you live on a remote island, hit the trail on weekends, or carry the spirit of the outdoors with you—this is your invitation to slow down, explore more, and live with heart.
Wake Up. Rock Life. Repeat.
See you out there,
Monica Claridge
Founder & Owner, Rock Life