Wake Up. Rock Life. Repeat. Collection

Adventure-Inspired Alaska Apparel

The Wake Up. Rock Life. Repeat. Collection is for adventurers, nature lovers, and anyone determined to live each day to the fullest. Inspired by a life well lived, it was created in memory of our dear friend Dede Smith—whose laughter, kindness, and adventurous spirit touched everyone she met.

From Kodiak Island to wherever life takes you, this gear is a daily reminder to embrace the moment, chase joy, and rock life.

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Meaningful Outdoor Gear

Every hoodie, tee, and sticker includes a hidden “DD” in the design—a subtle tribute to Dede’s lasting impact. Crafted from ultra-soft, durable fabrics, this gear is ready for anything: hiking mountain trails, casting a line in the water, paddling quiet bays, or sipping coffee at sunrise.

Authentic Alaska-Inspired Style

Designed in Kodiak, Alaska, this collection reflects the strength, beauty, and adventure of island life. It’s built for real living—layered for campfires, comfy for travel days, and tough enough for the trail.

Celebrate Life, Every Day

Whether you're headed into the mountains or simply stepping into a new morning, this collection encourages you to live boldly, love deeply, and keep showing up—no matter what the day brings.

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FAQs

Q: What makes the Wake Up. Rock Life. Repeat. Collection special?
A: Every piece is inspired by real adventures and features a hidden “DD” honoring our friend Dede’s joyful spirit.

Q: How is this collection different from other outdoor apparel?
A: It blends comfort, durability, and meaning—perfect for hiking, fishing, kayaking, and everyday adventures.

Q: Where can I wear Wake Up. Rock Life. Repeat. gear?
A: Anywhere—from mountain trails and dock mornings to road trips, coffee on the porch, or nights under the stars.

Q: Is this collection unisex?
A: We have both unisex and women's cut options in this collection so that all adventurers can find the fit that is best for them. Check the size chart when deciding which option to go with.

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It’s not about where you live—it’s about how you live.

At Rock Life, ‘island life’ isn’t just rocky coastlines and beautiful beaches—it’s a mindset. It’s slowing down to enjoy the moment. Prioritizing adventure and connection. Blending comfort, durability, and style in everything you wear. And it’s finding joy in the outdoors—whether you’re paddling across an ocean bay, hiking to a mountain lake, relaxing in a city park, or unwinding in your own backyard. Wherever life takes you, you can carry that island state of mind.

Start livin’ the Rock Life today.